Know Your Worth!

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Hello there.

Welcome to August!

So, we’re halfway through the year. Some of you will be taking time off with the children or maybe taking a break. Well, for the rest of us who have to keep going, here’s some motivation in the form of TED, with TED Talks.

If you’re wondering who or what TED is, according to the website

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less).

And as part of their mission means they,

…believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world.

TED Talks is a vehicle used by TED to spread their mission with a wide range of subject matters, through videos.

TEDx  London is a programme of local independently organised events that bring people together to share ideas.

The talks which I’ve selected today are business orientated, but the good thing about TED is that you can find a talk about almost anything.

Here we go:

In the first of the TED Talks, Pricing Consultant Casey Brown speaks about not undervaluing what you do, so that you can Know your worth and then ask for it.

I felt that I should start with this video as this can be a tricky area for most SMEs or Startups to handle. Knowing what to charge clients can be quite difficult.

In the second video, Social Psychologist Adam Galinsky addresses How to speak up for yourself, 

In the last video, Bill Gross, founder of Idealab, shares his thoughts on The single biggest reason why start-ups succeed.

I hope that you found these TED Talks inspiring. Check their website for more information. Who knows, you may even find yourself setting up your own TEDx event.

Take care,

Tricia

P.S. I hope that you enjoy my blogs.  Remember, if you need help with your own blog or website content, check the PM Noble Consultancy Services website.

 

 

 

 

 

 

 

Why you need a Marketing Plan!

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Hello, there.

So, you thought of a business idea and had a plan in place. You’ve now achieved your dream and you’re running your business. That’s great! Now, what’s the next step? Well, that depends on what you want to achieve and who your target market is.

What tools are available to help you move your business forward? Glad you asked?

Having a marketing plan in place will help you to focus on what you really want for your business. There are so many great sites around, all bursting with information that this week I thought I would share a few, to get you started.

First things first – What is a marketing plan?

‘A marketing plan is a business document outlining your marketing strategy and tactics.’

This definition and some useful information can be found here – TheBalance.com.

 

So, now that we have a definition, let’s look at some sites with all the tools to equip you.

Marketing Donut has a section called startup and SME resources, with handy guides and templates, which can be found here – marketingdonut.co.uk.

 

‘If you don’t plan, you’re doomed!’

In a quick video from Entrepreneur.com, and in the accompanying article, we are given some nuggets of information and advice as to why we all need to have a marketing plan, which should be reviewed yearly. As they said, ‘If you don’t plan, you’re doomed.’

 

‘Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization.’

In Marketing Plan Template: Exactly what to include, Forbes, gives you what they state, the exact sections needed for your plan.

If you live in Enfield or the surrounding areas, Sara Carter Business, offers business coaching and marketing advice for SMEs and Startups.

So, in a nutshell, your Marketing Plan helps you to think about your product, your audience, your goals and which tools will help you achieve your objectives.

I hope that this has made you think about your marketing strategy. I know that I need to take my own advice and start to plan ahead!

Remember, I usually just provide a taster of what can be found on the world wide web. Check out a few sites yourself, after all, you may find that one size does not fit all.

Thanks for reading.

Take care,

Tricia

P.S Remember to follow PM Noble Consultancy Services on Twitter and like us on Facebook.

 

5 Books for Business

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Hi, there.

Do you need some encouragement for your business but you’re not sure where to look?

Whether you are a reader or not there are some non-business books which can impact your personal and business life.

This week, I’m compiling a list of website articles to point you in the right direction along with a few books which I think stand out.

So here goes:

‘And this book is an action book.’

How to Win Friends and Influence People by Dale Carnegie (first published in 1937, but has since been updated)

 

‘Those who develop the process of thinking can rule themselves.’

How successful people think: Change your thinking, change your life by John C Maxwell.

 

‘And as we let our own light shine, we unconsciously give other people permission to do the same.’

Long Walk to Freedom by Nelson Mandela.

 

Here are some standout book and sources:

Thinking, Fast and Slow by Daniel Kahneman Business Insider

The War of Art by Steven Pressfield Business Collective

And sources of book lists:

Inc.com

Financial Times

I hope that this inspires you to look for guidance and motivation in new and unexpected places.

Take care

Tricia

p.s #Keepgoing

 

 

What is your Startup strategy?

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Hello there.

Do you want to start your own business but have no idea where to start?

Do you own a Startup but your progress feels stagnant?

Don’t worry, there’s plenty of help at hand. This week is a quick guide of seven points to consider when planning your strategy.

Ideas

Do you have ideas for new Startups? Do you have ideas about what to do with your current Startup?  Will the idea work? Is it creating a solution? Here’s something to consider about your next project. Paul Graham says,

‘Live in the future and build what seems interesting. Strange as it sounds, that’s the real recipe.’

In How to Get Startup Ideas Graham writes about what he has encountered and how he found solutions.

Entrepreneur.com has The Simplest Test of Whether Your Business Idea is Good or Bad.

Resources

What kind of resources do you need to push your Startup forward?

There’s online help from Start Ups. To help get you begin, you can access 10 Steps to Starting a business.

If you live in Enfield or surrounding areas, Enterprise Enfield runs programmes and offers Help and support through their expert business advisors.

Product

Do you already have a brilliant idea for a product but it’s not complete yet, read You Don’t Need a Finished Product to Launch Your StartUp by Fortune.com

Planning

Have you got a business plan? Do you need to update the one you have?

You can get some ideas from Business.com.

The wonderful advisors at Enterprise Enfield can also help with this, in one to one sessions.

Trends

If you need your business to be in the market and in some respects ahead of the game, then you’ll need help with your brand.  A knowledgeable business coach and marketer who can help to make your business and brand grow is Sara Carter of Sara Carter Business.

Investments (Funding is more appropriate)

For advice about finance and loan, you can speak to someone at Enterprise Enfield

For funding applications, Diana Roy of Up Write is an experienced expert in her field. Follow her on Twitter https://twitter.com/UpWriteUK .

Teamwork

Who is on your team? Are you a one-person crew at the moment?

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Steve Jobs knew a thing or two about teams. He knew to have people around him with different skillsets.   While we may have to work on our own, to begin with, when we do have a team, we need to surround ourselves with people who are really good at what they do.

Fast Company has a suggestion for your team in The only 6 People You Need on Your Founding Startup Team.

I hope these seven key factors have been helpful.

If you’ like to know more about me or what I do, find out here.

Remember to follow me on Twitter and like PM Noble Consultancy Services on Facebook.

Thanks for reading.

Take care,

 

Tricia

 

 

 

Love What You Do!

 

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Hi there,

I hope that you have not been working too hard and have tried to have some sort of work- life -balance. This is, of course, easier said than done. These next few weeks will either see folks winding down, or being wound up! Stress levels can get seriously high!

Being in a job you dislike, or having a career which was not planned is for some the cause of the stress. Now I am no stress expert, but I just want to comment this week about why we should ‘love what we do.’ Some of what I have to say will be reiterated in a New Year blog in a couple of weeks’ time.

Now when I say ‘love what you do’ I am not trying to be patronising. I live in the real world where there are bills to pay and mouths to feed, so for the majority, they have a job that pays for those essential aspects of life, irrespective as to whether they enjoy it or not.

Why this blog, then? Well, because I have learnt the hard way that if you do not enjoy what you do, then you won’t necessarily do a very good job.

I am a hard worker and always endeavour to do my best, but if my heart isn’t in it, then I fall short of my own expectations.

I am not telling everyone to run out and set up companies based on what they love doing. Of course, if it is moral and legal, and you can why not? But if it is not realistic then, all I can say is try to find some aspect of the work you do enjoy. Finding some positives about what you do will help you get through your day. If you hate your job, because it has too much responsibility or does not pay you enough, think about doing something completely different.

I can almost hear a cry of, ‘Well that’s easy for you to say!’ Actually, it isn’t. I have had to make decisions about how I want to make a living, which has meant earning less, in order to have a less stressful life.  I am not alone, there are many talented, hard- working people who are not doing the jobs that others (close to them) think they should be doing. They have made decisions based on convenience and of course taking on roles which have allowed for a better work-life-balance.

According to an article called 60 per cent of UK workers not happy in their jobs, by Investors in people:

Lack of job satisfaction is being cited as the number one reason for the desire to change roles, with almost half (48 per cent) believing they would be more satisfied elsewhere.’

Professor Andrew Oswald from the University of Warwick and team found that:

“… human happiness has large and positive causal effects on productivity,”… “Positive emotions appear to invigorate human beings, while negative emotions have the opposite effect.” The Guardian, see http://www.theguardian.com › Science › Psychology

Also in The Telegraph:

‘In simple terms, happy people were 12 per cent more productive than “normal” people.’ See http://www.telegraph.co.uk › News › Shopping and consumer news.

I started out wanting to make a brief point about finding a way to ‘love what you do’ and here I am ending with statistics. Well, statistics are not everything as they can be used in all sorts of ways, but you will know whether what you are doing is right for you.

I hope that this has given you something to think about and that you find a way to Love What You Do!

Take care,

Tricia