Hopefully, you have been reading my blogs for a while so you’re well aware of what a blog is. If not here’s a blog definition from Blog Basics. Okay, so now, you know what a blog is and why you need one, what about vlogs? Here’s what a vlog is according to WhatIs.com from Tech Target.
To be honest as someone who loves the written word, I hadn’t given much thought to vlogging until the subject was raised during my Introduction to Blogging Workshop. Liz Sorton of Enfield’s Mumpreneurs mentioned that she wanted to start vlogging and has since attended The Vlog Academy. I am now expecting to hear great things from her in vlogsphere.
So, this got me thinking about the numbers of vloggers and how popular they are. In this article from the Guardian about YouTube vloggers, Stuart Dredge quotes Global World Index:
“It’s clear that vlogging is still heavily associated with entertainment, comedy and advice – rather than a space for overtly commercial activities,”
Now although Zoella, is one of the most well-known vloggers and bloggers, she does have sponsored content on her sites. However, she also redresses the balance with snapshots of her life. As a business owner, what this says to me is that popular vlogs are those –
- which an audience go to, to interact and engage with
- has great content which is relevant and informative
- does not have too many sales pitches
This also works for business social media. If you live in the Enfield area and have ever visited Enterprise Enfield, you have more than likely had advice from Sara Carter. She has always maintained that you should share other people’s posts more than your own. No one wants the hard sell every time they watch or read something you’ve posted.
Who are the movers and shakers in the vlogging world, and can we learn anything from how they operate? Have a look at Business Insider ‘s The UK’s most popular YouTube Channels, and check what the demographics are, as this may help you, depending on who your target market are?
So, if you feel that this medium is for you, check out Inside Silicon Valley‘s video How to Start A Company Vlog.
I hope that this has been of some use to you.
Please follow me on Twitter – @PMNobleConsult and like me on Facebook.
Thanks for reading.