Why you need a Marketing Plan!

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Hello, there.

So, you thought of a business idea and had a plan in place. You’ve now achieved your dream and you’re running your business. That’s great! Now, what’s the next step? Well, that depends on what you want to achieve and who your target market is.

What tools are available to help you move your business forward? Glad you asked?

Having a marketing plan in place will help you to focus on what you really want for your business. There are so many great sites around, all bursting with information that this week I thought I would share a few, to get you started.

First things first – What is a marketing plan?

‘A marketing plan is a business document outlining your marketing strategy and tactics.’

This definition and some useful information can be found here – TheBalance.com.

 

So, now that we have a definition, let’s look at some sites with all the tools to equip you.

Marketing Donut has a section called startup and SME resources, with handy guides and templates, which can be found here – marketingdonut.co.uk.

 

‘If you don’t plan, you’re doomed!’

In a quick video from Entrepreneur.com, and in the accompanying article, we are given some nuggets of information and advice as to why we all need to have a marketing plan, which should be reviewed yearly. As they said, ‘If you don’t plan, you’re doomed.’

 

‘Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization.’

In Marketing Plan Template: Exactly what to include, Forbes, gives you what they state, the exact sections needed for your plan.

If you live in Enfield or the surrounding areas, Sara Carter Business, offers business coaching and marketing advice for SMEs and Startups.

So, in a nutshell, your Marketing Plan helps you to think about your product, your audience, your goals and which tools will help you achieve your objectives.

I hope that this has made you think about your marketing strategy. I know that I need to take my own advice and start to plan ahead!

Remember, I usually just provide a taster of what can be found on the world wide web. Check out a few sites yourself, after all, you may find that one size does not fit all.

Thanks for reading.

Take care,

Tricia

P.S Remember to follow PM Noble Consultancy Services on Twitter and like us on Facebook.

 

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How do I get my blog noticed?

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Hi there.

Yesterday was my Introduction to Blogging Workshop and the attendees had some great questions for me, which I hope I answered. Today’s blog answers another important question. How do I get my Blog noticed?

All of us want the amazing content that we’ve written to be seen by as many people as possible, to help as many people as possible. Right?

Okay, so since this blog is on WordPress.com, why not start the tips with the support section of WordPress.com. It reads,

Tell people in your social networks about your new post.

Promote your posts across your social networks with WordPress.com’s Publicize feature, which will automatically tell your Twitter followers, Facebook friends, LinkedIn connections, and more as soon as you publish a new post. You can find more ideas in our Social Tools support pages.

Advice from Forbes includes,

Speak your audience’s language

“Sometimes when marketers start the blogging process they start typing words that sound more like a press release than a conversation,” Shah says. “You benefit more (both from an SEO perspective and general engagement) from using terms that resonate with your end customers, so don’t use your blog to impress your high school English teacher–try to impress your customers instead.”

In his 7-step tutorial, Matthew Woodward mentions that you should come up with…

Ideas that you could easily create and can be digestible in less than five minutes

A reoccurring theme that WikiHow is to read other blogs and they say,

Interact with other blogs

This helps create relationships with both the blogger whose blog you’re interacting with and the people who follow that blog.

Hubspot is one of the leading marketing companies and therefore their website is a treasure trove of information.  On their checklists it says,

Make sure your blog is mobile-friendly

It’s been over a year since Google revealed that more people use the search engine on their mobile phones than on desktop. And for all those valuable search queries being done on mobile, Google displays the mobile-friendly results first.

I hope that this has helped you on your blogging journey. Remember I can help with blogging and website content, as well as delivery of blogging workshops. You can check out my website here.

Take care,

Tricia

I would love to connect with you, so why not see what I have been up to on the PM Noble Consultancy Services  Facebook page and follow PM Noble Consultancy Services on Twitter.

 

 

 

 

 

 

 

 

 

Introduction to Blogging Workshop (June)

 

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Introduction to Blogging Workshop – Enfield

 

 

Hi there,

Are you a small business owner who has always wanted to write a blog or do you have a blog which seems a little neglected?

If that’s a yes, then come along to my Introduction to Blogging Workshop – The Five Ws (and One H) of Blogging!

This is a half-day workshop and by the end of the session you will know:

What a blog is and What platforms are available.

When to write one (times of the day/how many times)

Why you should write a blog

How to get started

Who you should write for (who are your target audience?) and Who to follow for tips

What you need to write

 

If you need some help, then come along to the workshop on June 16th.  You can book your Eventbrite tickets here.

See you there,

 

Tricia

What’s a vlog?

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Hi there.

Hopefully, you have been reading my blogs for a while so you’re well aware of what a blog is. If not here’s a blog definition from Blog Basics.   Okay, so now, you know what a blog is and why you need one, what about vlogs?   Here’s what a vlog is according to WhatIs.com from Tech Target.

To be honest as someone who loves the written word, I hadn’t given much thought to vlogging until the subject was raised during my Introduction to Blogging Workshop. Liz Sorton of Enfield’s Mumpreneurs mentioned that she wanted to start vlogging and has since attended The Vlog Academy. I am now expecting to hear great things from her in vlogsphere.

So, this got me thinking about the numbers of vloggers and how popular they are. In this article from the Guardian about YouTube vloggers, Stuart Dredge quotes Global World Index:

“It’s clear that vlogging is still heavily associated with entertainment, comedy and advice – rather than a space for overtly commercial activities,”

Now although Zoella, is one of the most well-known vloggers and bloggers, she does have sponsored content on her sites. However, she also redresses the balance with snapshots of her life. As a business owner, what this says to me is that popular vlogs are those –

  • which an audience go to, to interact and engage with
  • has great content which is relevant and informative
  • does not have too many sales pitches

This also works for business social media. If you live in the Enfield area and have ever visited Enterprise Enfield, you have more than likely had advice from Sara Carter. She has always maintained that you should share other people’s posts more than your own. No one wants the hard sell every time they watch or read something you’ve posted.

 

 

Who are the movers and shakers in the vlogging world, and can we learn anything from how they operate? Have a look at Business Insider ‘s The UK’s most popular YouTube Channels, and check what the demographics are, as this may help you, depending on who your target market are?

So, if you feel that this medium is for you, check out Inside Silicon Valley‘s video How to Start A Company Vlog.

I hope that this has been of some use to you.

Please follow me on Twitter – @PMNobleConsult and like me on Facebook.

Thanks for reading.

Take care,

Tricia

 

 

 

Speaking of Social Media…

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Hi, there.

Being a busy business owner means sometimes it can be difficult to keep up to date with what is going on in the world of social media. So, this week I thought I would share some social media marketing tools videos and an article.

I have come to the conclusion that you can never know too much about the world of website content, sharing and networking as it is always changing.

“Social Media success requires more listening and less talking…”

In this first of three quick videos from Entrepreneur,  Susan Gunelius shares 10 Laws of Social Media, which are important reminders of what we need for a successful social media marketing campaign.

“Failing to Plan is Planning to Fail”

Next from Entrepreneur is 10 Questions to Ask When creating a Social Media Marketing Plan, which help to get us thinking about what we need to implement some strategy.

“The bulk of your plan should focus on the coming year”

Lastly, in How to Create a Successful Marketing Plan, we are given a few practical pointers towards why we need a plan.

“2.8 Billion active Social Media users Worldwide”

In trying to work out your marketing campaign, you have to consider all angles and ask -‘Who are my target audience?’ and ‘Where is my target audience?’  Hubspot gives us some handy infographics in The State of Social Media Demographics, to help work out where customers are on Social Media.

I hope that this has been helpful. Thanks for reading.

Take Care,

Tricia

P.S Blogging is an essential marketing tool for businesses. If you need help to start a blog or maintain a blog, then why not join me at my next workshop on June 16th? You can get your tickets here, at Eventbrite.

 

 

Introduction to Blogging (June)

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Hello there.

Just a quick mention that my next Introduction to Blogging Workshop is on Friday the 16th of June. The details can be found here on, Eventbrite.

Book your Earlybird tickets before the 2nd of June and pay just £15.00.

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Come along and equip yourself to take your blog forward and meet new like-minded people.

See you there.

Take care

Tricia

 

The Real Easter story?

 

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Hi there.

This week the blog falls between Good Friday and Easter Sunday, so I thought I would mention an Easter story and its relevance to business.   Just before I do that, here is a link from Wikipedia,  with What is Easter?

For some companies, Easter is yet another business opportunity to cash in and potentially make money off the back of celebrations and festivals. Rightly or wrongly, when we work within the marketing field, we all have stories to tell, therefore we use whatever means we have available to us, to do so.

So, can we promote a business whilst being real? Of course, we can, if our business ethos is based on honesty and integrity.

Can a company operating as a charity be a workable business? Of course, it can.

 

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One company that has been managed to promote the ‘real’ Easter message and is a viable business is The Meaningful Chocolate Company with The Real Easter Egg.

Launched in 2010 The Meaningful Chocolate Company product range started with a Fairtrade egg accompanied by the Christian message of Easter inside the box.    Due to the fact that the eggs were overtly Christian, the company faced an uphill battle to have the eggs sold in large supermarket chains.  This was despite the company putting profits made to the charity.

Whilst most of the chains have sold the eggs at some point during the last seven years, one chain remains defiant.

What can we learn from this particular Easter story?

Perseverance.

If you are passionate about what you do, if you have a good product and you believe in it, then persevere.  Most sole traders or SMEs agree that the first few years are tough, but you just have to keep going despite opposition.

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The company now sell advent calendars, again with a ‘real’ message. They have been open to change and have learnt to adapt whilst not compromising what they stand for. So if you know a product is doing well, look at ways to build or expand your current range.  You already have your customers’ attention with your excellent product, so why not introduce something that they would also enjoy?

Be ethical/remain ethical

By this, I am not only referring to offering Fairtrade products, but also how you operate as a company. Hopefully, in your business plan, you thought about your vision and mission for the company, the ethics that you and your brand stand for.  Hold on to those principles.

I hope that this has given you something to think about.

As ever thanks for reading, and remember you can follow me on Twitter and contact me via my website.

Take care and have a blessed Easter,

Tricia