What’s a vlog?

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Hi there.

Hopefully, you have been reading my blogs for a while so you’re well aware of what a blog is. If not here’s a blog definition from Blog Basics.   Okay, so now, you know what a blog is and why you need one, what about vlogs?   Here’s what a vlog is according to WhatIs.com from Tech Target.

To be honest as someone who loves the written word, I hadn’t given much thought to vlogging until the subject was raised during my Introduction to Blogging Workshop. Liz Sorton of Enfield’s Mumpreneurs mentioned that she wanted to start vlogging and has since attended The Vlog Academy. I am now expecting to hear great things from her in vlogsphere.

So, this got me thinking about the numbers of vloggers and how popular they are. In this article from the Guardian about YouTube vloggers, Stuart Dredge quotes Global World Index:

“It’s clear that vlogging is still heavily associated with entertainment, comedy and advice – rather than a space for overtly commercial activities,”

Now although Zoella, is one of the most well-known vloggers and bloggers, she does have sponsored content on her sites. However, she also redresses the balance with snapshots of her life. As a business owner, what this says to me is that popular vlogs are those –

  • which an audience go to, to interact and engage with
  • has great content which is relevant and informative
  • does not have too many sales pitches

This also works for business social media. If you live in the Enfield area and have ever visited Enterprise Enfield, you have more than likely had advice from Sara Carter. She has always maintained that you should share other people’s posts more than your own. No one wants the hard sell every time they watch or read something you’ve posted.

 

 

Who are the movers and shakers in the vlogging world, and can we learn anything from how they operate? Have a look at Business Insider ‘s The UK’s most popular YouTube Channels, and check what the demographics are, as this may help you, depending on who your target market are?

So, if you feel that this medium is for you, check out Inside Silicon Valley‘s video How to Start A Company Vlog.

I hope that this has been of some use to you.

Please follow me on Twitter – @PMNobleConsult and like me on Facebook.

Thanks for reading.

Take care,

Tricia

 

 

 

Speaking of Social Media…

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Hi, there.

Being a busy business owner means sometimes it can be difficult to keep up to date with what is going on in the world of social media. So, this week I thought I would share some social media marketing tools videos and an article.

I have come to the conclusion that you can never know too much about the world of website content, sharing and networking as it is always changing.

“Social Media success requires more listening and less talking…”

In this first of three quick videos from Entrepreneur,  Susan Gunelius shares 10 Laws of Social Media, which are important reminders of what we need for a successful social media marketing campaign.

“Failing to Plan is Planning to Fail”

Next from Entrepreneur is 10 Questions to Ask When creating a Social Media Marketing Plan, which help to get us thinking about what we need to implement some strategy.

“The bulk of your plan should focus on the coming year”

Lastly, in How to Create a Successful Marketing Plan, we are given a few practical pointers towards why we need a plan.

“2.8 Billion active Social Media users Worldwide”

In trying to work out your marketing campaign, you have to consider all angles and ask -‘Who are my target audience?’ and ‘Where is my target audience?’  Hubspot gives us some handy infographics in The State of Social Media Demographics, to help work out where customers are on Social Media.

I hope that this has been helpful. Thanks for reading.

Take Care,

Tricia

P.S Blogging is an essential marketing tool for businesses. If you need help to start a blog or maintain a blog, then why not join me at my next workshop on June 16th? You can get your tickets here, at Eventbrite.

 

 

Introduction to Blogging (June)

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Hello there.

Just a quick mention that my next Introduction to Blogging Workshop is on Friday the 16th of June. The details can be found here on, Eventbrite.

Book your Earlybird tickets before the 2nd of June and pay just £15.00.

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Come along and equip yourself to take your blog forward and meet new like-minded people.

See you there.

Take care

Tricia

 

The Real Easter story?

 

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Hi there.

This week the blog falls between Good Friday and Easter Sunday, so I thought I would mention an Easter story and its relevance to business.   Just before I do that, here is a link from Wikipedia,  with What is Easter?

For some companies, Easter is yet another business opportunity to cash in and potentially make money off the back of celebrations and festivals. Rightly or wrongly, when we work within the marketing field, we all have stories to tell, therefore we use whatever means we have available to us, to do so.

So, can we promote a business whilst being real? Of course, we can, if our business ethos is based on honesty and integrity.

Can a company operating as a charity be a workable business? Of course, it can.

 

Stained glass window depicting the Resurrection of Jesus Christ uid 1177147

One company that has been managed to promote the ‘real’ Easter message and is a viable business is The Meaningful Chocolate Company with The Real Easter Egg.

Launched in 2010 The Meaningful Chocolate Company product range started with a Fairtrade egg accompanied by the Christian message of Easter inside the box.    Due to the fact that the eggs were overtly Christian, the company faced an uphill battle to have the eggs sold in large supermarket chains.  This was despite the company putting profits made to the charity.

Whilst most of the chains have sold the eggs at some point during the last seven years, one chain remains defiant.

What can we learn from this particular Easter story?

Perseverance.

If you are passionate about what you do, if you have a good product and you believe in it, then persevere.  Most sole traders or SMEs agree that the first few years are tough, but you just have to keep going despite opposition.

Expand

The company now sell advent calendars, again with a ‘real’ message. They have been open to change and have learnt to adapt whilst not compromising what they stand for. So if you know a product is doing well, look at ways to build or expand your current range.  You already have your customers’ attention with your excellent product, so why not introduce something that they would also enjoy?

Be ethical/remain ethical

By this, I am not only referring to offering Fairtrade products, but also how you operate as a company. Hopefully, in your business plan, you thought about your vision and mission for the company, the ethics that you and your brand stand for.  Hold on to those principles.

I hope that this has given you something to think about.

As ever thanks for reading, and remember you can follow me on Twitter and contact me via my website.

Take care and have a blessed Easter,

Tricia

 

 

 

 

 

 

 

 

 

Business Writing Tips

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Hi, there.

This week I thought I would share a few videos and articles about writing tips which I hope won’t be too patronising, but help you with your writing.

Whether you are writing for your website or for promotional material, the principle is the same, basic grammar and punctuation is just the start. These videos should highlight what it takes to make an impression with your audience, through your content.

In the first video by Mind Tools, you can Learn How to Write More Effectively for business.

Next is a quick video called Improving your business writing skills, by Matter Horn Languages which seems to state the obvious, yet it is the obvious which is often overlooked.

In How to Write the Perfect Business Blog PostForbes gives some suggestions which should help you to write a great blog post.

If you disregard the figures used in this last article as they refer to US Dollars, the message behind it is universal.  Like the other videos and articles, 12 Tips for Better Business Writing by Life Hack gives some essential tips and I especially like tip 12.

Remember PM Noble Consultancy Services can help with website content and blog posts for an existing or brand new website. However, if you need to know the basics of how to start a blog then why not come along to the Introduction to Blogging workshop on April 28th, 2017 at the Let’s Go! Business Hub in Enfield?

Thanks for reading and I hope that you picked up a few more useful tips.

Next week is Easter, and I will be back, but in the mean time, I wish you a Happy and Healthy Easter.

Take care

Tricia

 

 

 

 

 

Make your mark with Marketing! Part Two

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"This is where to look!"

Hi there.

Welcome to the second part of this marketing blog, which should really have been called This is where to look!

Now, last week I mentioned a very simple marketing definition and websites where you can get more information; this week I will be referring you to some of the top names in marketing and social media. Whether you are a marketer or an SME you can pick up a few pointers for your next marketing strategy campaign as well as keep up to date with what is going on in the marketing world.

Where marketers go to grow!

On my ‘go to’ list is Hubspot.  Why do I like Hubspot? Well with a bold statement like Where marketers go to grow, much is expected but to be honest much is delivered.  The site is fresh, easy to navigate and full of ideas for marketing campaigns.  Their marketing packages start from £140 through to £1,680 per month. Now for many, these prices may be out of reach, but the great thing about Hubspot is, the website is full of useful free content and when you subscribe to their newsletter you get even more engaging information sent to your inbox.  You can start by checking out the amazing range of blog articles here – https://blog.hubspot.com/marketing#sm.0001sbyrpm6e8elet742ricty3020.

If you are someone who uses social media management platforms, then you would have heard of Buffer. Well, they have an extensive list of ‘go to’ websites for The Best Places to Learn About Marketing.  Check them out – https://blog.bufferapp.com/marketing-resources.  By the way, if you haven’t heard of Buffer, it is a straightforward (content publishing) platform.  They have free and paid plans which enable you to schedule posts across multiple platforms.

It can show your brand values and prove that you are switched on and up to date.

Next, on the ‘go to’ list is a new find – Marketing Donut. A brilliant fount of information for SMEs and Start-ups. They say of marketing content – It can show your brand values and prove that you are switched on and up to date.  Here’s the site – https://www.marketingdonut.co.uk/online-marketing/your-website

If your preferred social media platform is Facebook, then check out Happy Social – https://www.facebook.com/Happysocialuk/ for shared social media and marketing posts.

It is fantastic that there is so much help out there, However, it can probably all seem a bit much. Well, my advice would be to take your time and start slow. Have a look at the sites get a few ideas and think about what best suits the needs of your company.

Remember you can always get in touch with me via the website –pmnobleconsultancyservices.co.uk. I would love to hear from you.  Who knows, in no time at all you too, could make your mark in marketing!

Take care,

Tricia

 

Make your mark with marketing! Part One

 

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Hello there!

Welcome to Part One of this blog about marketing. It is a huge area to cover, so before I offer suggestions as to how to make your mark with marketing, I thought we should look at what marketing is.  In this first of two blogs, I start with a few definitions.

A simple term would be to say that it is the promotion and selling of goods and services. This, however, does not fully represent the many different levels or functions of what can be achieved through marketing.

This Introduction to Marketing video gives a straightforward easy-to-understand explanation.

In Marketing Is More Important Than You Think, Mitch Joel makes some good points:

It’s about how your business connects in a world where everybody is connected. It’s also about how your messages are created and spread. We no longer have the luxury of communicating to consumers as we see fit (mostly through the muscle of mass media), because now there are many online channels where thousands (actually millions… actually billions) of people are connected (and chatting) about your business or the industry you serve.

The full article can be found – http://www.twistimage.com/blog/archives/marketing-is-more-important-than-you-think-1/.

The Business Directory also mentions product, price, place and promotion.  See http://www.businessdictionary.com/definition/marketing.html for more information.

Hopefully, this information has made you think more about marketing.

Join me next week when I will be mentioning where to get advice and resources to help with your own marketing campaign.

Take care,

Tricia

P.S You can contact me via the contact form here – http://www.pmnobleconsultancyservices.co.uk/ with any marketing and grammar-related questions.