Speaking of Social Media…

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Hi, there.

Being a busy business owner means sometimes it can be difficult to keep up to date with what is going on in the world of social media. So, this week I thought I would share some social media marketing tools videos and an article.

I have come to the conclusion that you can never know too much about the world of website content, sharing and networking as it is always changing.

“Social Media success requires more listening and less talking…”

In this first of three quick videos from Entrepreneur,  Susan Gunelius shares 10 Laws of Social Media, which are important reminders of what we need for a successful social media marketing campaign.

“Failing to Plan is Planning to Fail”

Next from Entrepreneur is 10 Questions to Ask When creating a Social Media Marketing Plan, which help to get us thinking about what we need to implement some strategy.

“The bulk of your plan should focus on the coming year”

Lastly, in How to Create a Successful Marketing Plan, we are given a few practical pointers towards why we need a plan.

“2.8 Billion active Social Media users Worldwide”

In trying to work out your marketing campaign, you have to consider all angles and ask -‘Who are my target audience?’ and ‘Where is my target audience?’  Hubspot gives us some handy infographics in The State of Social Media Demographics, to help work out where customers are on Social Media.

I hope that this has been helpful. Thanks for reading.

Take Care,

Tricia

P.S Blogging is an essential marketing tool for businesses. If you need help to start a blog or maintain a blog, then why not join me at my next workshop on June 16th? You can get your tickets here, at Eventbrite.

 

 

Introduction to Blogging (June)

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Hello there.

Just a quick mention that my next Introduction to Blogging Workshop is on Friday the 16th of June. The details can be found here on, Eventbrite.

Book your Earlybird tickets before the 2nd of June and pay just £15.00.

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Come along and equip yourself to take your blog forward and meet new like-minded people.

See you there.

Take care

Tricia

 

What do you think about childcare for working parents?

Untitled designHello there.

Over the Easter break, as a parent did you get stressed trying to find effective and affordable childcare? If you answered yes, then you are not alone.

In an article by Nursery World about the Cost of Childcare,  Isabel Bleach writes:

‘Ellen Broomé, deputy chief executive at the Family Childcare Trust, said, ‘It is a disgrace that so many parents are effectively shut out of the workplace by crippling childcare costs.’

The Money Advice Service has a guide to the ChildCare Options which are currently available.

A few of the many difficulties that most parents face are:

  • childcare which is expensive
  • childcare which does not suit the needs of the working parents’
  • childcare which does not engage the children adequately

If you are a parent, do you agree?  Is there enough provision for children and parents?

The childcare system in Britain is different from what is offered elsewhere, so how does it compare to Europe?

Articles about childcare by Day Nurseries and Independent both point to the fact that childcare in Europe is of a higher standard. One of the many factors which make the childcare better is due to the flexibility which is offered to parents.

 

Is there an alternative way for parents to work and cover their childcare/babysitting needs? This and many other questions came up when Diana of Jumping Stars and I were in a well-known Coffee house chain and saw parents/carers with children all around us and thought about how difficult it must be to juggle work and home life.

Diana is a childcare expert so is all too aware of the need for there to be some sort of change in the way the current system works. Her mobile creche service is specially designed to help working parents to do what they do best, without worrying about whether their little ones are safe and happy.  Her Facebook page details some of the many services she offers which keep children engaged while parents are attending corporate or event creches.

So, what is the way forward? That is a good question. This has been a dilemma for working parents for many years and is likely to continue.

The hope though is that new childcare models will start to emerge, as any service which is cost-effective, and truly child-centered, must be key for the peace of mind of parents and their children.

Thanks for dropping by. I would love to hear what you think. Remember you can follow me on Twitter PM Noble Consultancy @PMNobleConsult or contact me via my contact form on My website.

Take care,

Tricia

 

 

 

 

Hands up if you missed the Introduction to Blogging Workshop?

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Hi there.

In case you missed it, the Introduction to Blogging Workshop was held yesterday at the Let’s Go! Business Hub, at Enterprise Enfield.

First and foremost, thanks to Sara Carter of Sara Carter Business,  who delivered a talk on Content and shared her extensive expertise throughout the workshop. Thank you to Kyri, the Let’s Go! Business Hub Co-ordinator for his help with facilitating the workshop venue.

I would also like to thank the following attendees for their great interaction:

Diana Irinei of  Jumping Stars, Raluca Andreea Amihaisei of London Property and Finance, Jacob Da’Costa of Wild Pixel, Liz Sorton of The Mumpreneurs Networking Club, Enfield, Ruth Pearson of Listening To Your Voice, Joy Cowley-smith of Studio Valuations, Claudette Withy of Devine Insight, and Nandarane Naina Parmar of Peacock Education.

 

It was brilliant being in a workshop with such an interesting mix of SMEs, who enjoyed making some useful connections while picking up a few tips along the way!

My hope for the group was for them to get to know some of the basics of blogging, to think about the aim of their blog and leave with a goal to kickstart their blogging journey.

So what did the participants say?

“This workshop has given me an insight and inspiration to start blogging.”

“It was a great workshop…very informative and helpful.”

“I really enjoyed the course. I now understand how important a blog is for business.”

“I loved the amount of information about blogging and its usefulness.”

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The lively group – Photos courtesy of Jacob Da’Costa

 

This workshop was an introductory one. However, I aim to deliver a second stage workshop which will be more targeted to the businesses who register for the workshop. Watch this space!

Blogging is now an essential part of any business social media strategy, so if you would like to know more about blogging and how it can help your business, please contact me.

Remember that you can follow me on Twitter and contact me via my website. PM Noble Consultancy is also on Facebook and Google+.

Thanks for reading and I hope to hear from you soon.

Take care,

Tricia

 

 

 

How can I help you?

 

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Hi there.

This week’s blog is about customer service. Whether it is good, bad or even ugly, we all have an opinion as to whether we have received the customer service that we deserve.

I like to be treated well regardless as to whether it is the very start of the day (beginning of a shift) or the end (when an employee could be tired).

While this is a bug-bear of mine, this is blog is not a rant about bad service; as I would probably be able to write a series covering the most common faux pas in customer service.  So, instead, it is a few pointers that we all need to be reminded of.

I found this great article by Help Scout called 15 Customer Service Skills that Every Employee Needs.  Now, whilst the article is directed to ’employees,’ we as business owners or as self-employed will either work with the public ourselves or sub-contract work, so these are reminders we all need, and they are handy not just within the working environment. We can actually apply them to relationships – treat others how you would like to be treated.

If you are an online business and you want to make sure that your customers are happy, then why not take some advice from TLCVIRTUALPA. As the highly-experienced owner of TLCVIRTUALPATerri points out,

“Customers who feel valued are more likely to stay loyal to you and your business.”

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Whether in the UK or not it seems everyone has a story to tell. In Forbes, Josh Steimie shares, What Customer Service Should Look Like.

So, we all know that communication is key, so what about feedback? Well, according to Client Heartbeat, there are essential reasons to make sure that you receive customer feedback, that may give ‘insight to create a better customer service.’

I know, I started out by saying that I could write a series about bad customer service, and we are always quick to complain. However, I think that when we experience good or exceptional customer service, we should always contact the organisation concerned. In the past few days, I have given feedback about the professional service I received from a shop.

I hope that this blog has been useful and not too patronising. I  have found it useful to re-visit what should be commonplace in everyday business dealings.

Remember if you need help with blogging, social media management, website content or proofreading, please email me, as I would love to hear from you.

Lastly, (at the time of going to press) there are still places available on my Introduction to Blogging workshop at the Let’s Go! Business Hub. Tickets can be purchased through Eventbrite.

Thanks for reading.

As ever, take care,

Tricia

 

 

 

 

Business Writing Tips

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Hi, there.

This week I thought I would share a few videos and articles about writing tips which I hope won’t be too patronising, but help you with your writing.

Whether you are writing for your website or for promotional material, the principle is the same, basic grammar and punctuation is just the start. These videos should highlight what it takes to make an impression with your audience, through your content.

In the first video by Mind Tools, you can Learn How to Write More Effectively for business.

Next is a quick video called Improving your business writing skills, by Matter Horn Languages which seems to state the obvious, yet it is the obvious which is often overlooked.

In How to Write the Perfect Business Blog PostForbes gives some suggestions which should help you to write a great blog post.

If you disregard the figures used in this last article as they refer to US Dollars, the message behind it is universal.  Like the other videos and articles, 12 Tips for Better Business Writing by Life Hack gives some essential tips and I especially like tip 12.

Remember PM Noble Consultancy Services can help with website content and blog posts for an existing or brand new website. However, if you need to know the basics of how to start a blog then why not come along to the Introduction to Blogging workshop on April 28th, 2017 at the Let’s Go! Business Hub in Enfield?

Thanks for reading and I hope that you picked up a few more useful tips.

Next week is Easter, and I will be back, but in the mean time, I wish you a Happy and Healthy Easter.

Take care

Tricia