4 simple ways to improve your business today!

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Hi there.

Do you want to know about some easy ways to enhance your business?

Here are four steps which you can implement straight away:

Set yourself some realistic goals

Are your goals SMART?

S.M.A.R.T

Make sure that your objectives are specific. It’s much easier to target a specific area.

Are your goals measurable? For example, do you want to see an increase in sales? Can you measure this by a percentage increase?

Is what you’re hoping for realistic? Is it achievable? Being a small business is difficult enough, without setting yourself unrealistic objectives.

Is what you want to attain relevant? Should it be done? Why does it need to be done?

Time, timing or time-based. Can you achieve what you want in time? Have you set yourself enough time?

Keep an eye on current trends

Keeping an eye on current trends and keeping up to date with your own personal development and training puts you in a stronger position.   I ‘m reminded of this by PR Expert Colette Machado.

Make sure that you get regular feedback from your customers

If you want to offer top notch customer service, start asking your customers what they think you do well and (if you’re feeling brave), what areas need to be improved.

Take a break

It may seem like a bit of a no -brainer but you’d be surprised how easy it is to slip into bad habits like not having lunch and working long hours. You need rest. Your mind and your body will thank you for taking a break or two!  If you don’t believe me read this Huffington Post article.

Well, thanks for reading and I hope that you found this useful.

Take Care,

Tricia

 

 

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Keep Calm!

KEEP CALM

Hello there.

I’m not sure if you have noticed, but my website is down. BUT fear not! Down is not out! I am getting some expert help with a new site, so hopefully, it won’t be too long before everything is back to normal.

With the temporary absence of a website, I say,

Keep Calm and start blogging

 

Why? Well, there is a lesson to be learnt when things happen unexpectedly and ‘keep calm and…’ seems to fit the bill.

If you’re wondering where this phrase originated from, stay tuned. If you already know the back story bear with me.

So, according to good old Wikipedia, the slogan was one used to motivate and raise the morale of the British public ahead of the World War Two.

The slogan has been around such a long time, why the rise in its use?  Maybe the word austerity has something to do with it.  According to the Guardian,

‘It is the ruling emblem of an era that is increasingly defined by austerity nostalgia.’

 

If you want to wander down memory lane, read the rest of the article in the Guardian.

So, going back to what lesson we can learn. I guess it’s to do with what the British do best. To keep a stiff upper lip!  In my case, I decided that despite having no website, I would keep calm and start blogging.

If you find yourself or your business in a tricky place, keep calm and start blogging. Seriously! Think about it. Writing down what you’re going through could encourage others who are facing the same issues as you. It may also make business decisions a bit clearer.

As SMEs or as part of the self-employed workforce, there are times when we feel as though we are on our own and what we are going through only applies to us.  This is of course not the case and as a couple of the attendees of the Introduction To Blogging Workshop mentioned – blogging is a way of documenting your day to day journey. This is so true!

Blogging can help

  • you to record activities within the business
  • you to interact with your clients
  • document past and future plans

If you need more of a reason to blog, read this.

Do you need help to start or maintain a blog? I write blog articles and website content.

Do you want to learn the basics of blogging? I run workshops. Get in touch. My email is here.

No excuses then!  Keep Calm and Carry on Blogging.

Take care,

Tricia

P.s. Follow PM Noble Consultancy Services on Twitter and like us on Facebook.

 

 

 

How do I get my blog noticed?

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Hi there.

Yesterday was my Introduction to Blogging Workshop and the attendees had some great questions for me, which I hope I answered. Today’s blog answers another important question. How do I get my Blog noticed?

All of us want the amazing content that we’ve written to be seen by as many people as possible, to help as many people as possible. Right?

Okay, so since this blog is on WordPress.com, why not start the tips with the support section of WordPress.com. It reads,

Tell people in your social networks about your new post.

Promote your posts across your social networks with WordPress.com’s Publicize feature, which will automatically tell your Twitter followers, Facebook friends, LinkedIn connections, and more as soon as you publish a new post. You can find more ideas in our Social Tools support pages.

Advice from Forbes includes,

Speak your audience’s language

“Sometimes when marketers start the blogging process they start typing words that sound more like a press release than a conversation,” Shah says. “You benefit more (both from an SEO perspective and general engagement) from using terms that resonate with your end customers, so don’t use your blog to impress your high school English teacher–try to impress your customers instead.”

In his 7-step tutorial, Matthew Woodward mentions that you should come up with…

Ideas that you could easily create and can be digestible in less than five minutes

A reoccurring theme that WikiHow is to read other blogs and they say,

Interact with other blogs

This helps create relationships with both the blogger whose blog you’re interacting with and the people who follow that blog.

Hubspot is one of the leading marketing companies and therefore their website is a treasure trove of information.  On their checklists it says,

Make sure your blog is mobile-friendly

It’s been over a year since Google revealed that more people use the search engine on their mobile phones than on desktop. And for all those valuable search queries being done on mobile, Google displays the mobile-friendly results first.

I hope that this has helped you on your blogging journey. Remember I can help with blogging and website content, as well as delivery of blogging workshops. You can check out my website here.

Take care,

Tricia

I would love to connect with you, so why not see what I have been up to on the PM Noble Consultancy Services  Facebook page and follow PM Noble Consultancy Services on Twitter.

 

 

 

 

 

 

 

 

 

The people have voted…but what does it all mean?

Ballot box

Hello there.

Last week, we looked at the countdown to the UK General Election.  Now, a week later the people have voted (whether with pencil or pen- there were debates on social media regarding the validity of votes with the use of pen or pencil); and our voices have been heard. So, now we have a hung parliament. What exactly does that mean?

Here is a round- up of the latest news which should throw some light on the whole affair.

From the GuardianWhat is a hung parliament and what happens now?

From the Telegraph – What happens when no party wins an election

How does a hung parliament impact UK businesses? Carl Reader explains,

“As you can see, a hung parliament raises far more questions than answers, and in business uncertainty can often lead to a downturn in output. All I can do is advise businesses to keep focused on what they can control, and work within the landscape that they find themselves in. In fact – keep calm, and carry on.”

The full Real Business article can be found here, called, What does a small business mean for SME businesses?

One of the hot topics prior to the election was Brexit. So, what happens now?  The Financial Times looks at how the results will impact Article 50.

The last hung parliament was in 2010 which resulted in a coalition between the Conservatives and the Liberal Democrats and if you need a reminder of how successful (or unsuccessful) that was, here’s some light reading from The Political Studies Association.

In this period of uncertainty, all we can do as Carl Reader suggests is to keep calm and carry on.

Take care,

Tricia

P.S. If you know that you need help with your business blog, book tickets Here for my Introduction to Blogging workshop on June 16th. See you there!

 

 

Introduction to Blogging Workshop (June)

 

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Introduction to Blogging Workshop – Enfield

 

 

Hi there,

Are you a small business owner who has always wanted to write a blog or do you have a blog which seems a little neglected?

If that’s a yes, then come along to my Introduction to Blogging Workshop – The Five Ws (and One H) of Blogging!

This is a half-day workshop and by the end of the session you will know:

What a blog is and What platforms are available.

When to write one (times of the day/how many times)

Why you should write a blog

How to get started

Who you should write for (who are your target audience?) and Who to follow for tips

What you need to write

 

If you need some help, then come along to the workshop on June 16th.  You can book your Eventbrite tickets here.

See you there,

 

Tricia

Speaking of Social Media…

social_media_-talking

Hi, there.

Being a busy business owner means sometimes it can be difficult to keep up to date with what is going on in the world of social media. So, this week I thought I would share some social media marketing tools videos and an article.

I have come to the conclusion that you can never know too much about the world of website content, sharing and networking as it is always changing.

“Social Media success requires more listening and less talking…”

In this first of three quick videos from Entrepreneur,  Susan Gunelius shares 10 Laws of Social Media, which are important reminders of what we need for a successful social media marketing campaign.

“Failing to Plan is Planning to Fail”

Next from Entrepreneur is 10 Questions to Ask When creating a Social Media Marketing Plan, which help to get us thinking about what we need to implement some strategy.

“The bulk of your plan should focus on the coming year”

Lastly, in How to Create a Successful Marketing Plan, we are given a few practical pointers towards why we need a plan.

“2.8 Billion active Social Media users Worldwide”

In trying to work out your marketing campaign, you have to consider all angles and ask -‘Who are my target audience?’ and ‘Where is my target audience?’  Hubspot gives us some handy infographics in The State of Social Media Demographics, to help work out where customers are on Social Media.

I hope that this has been helpful. Thanks for reading.

Take Care,

Tricia

P.S Blogging is an essential marketing tool for businesses. If you need help to start a blog or maintain a blog, then why not join me at my next workshop on June 16th? You can get your tickets here, at Eventbrite.

 

 

Introduction to Blogging (June)

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Hello there.

Just a quick mention that my next Introduction to Blogging Workshop is on Friday the 16th of June. The details can be found here on, Eventbrite.

Book your Earlybird tickets before the 2nd of June and pay just £15.00.

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Come along and equip yourself to take your blog forward and meet new like-minded people.

See you there.

Take care

Tricia