So, you thought of a business idea and had a plan in place. You’ve now achieved your dream and you’re running your business. That’s great! Now, what’s the next step? Well, that depends on what you want to achieve and who your target market is.
What tools are available to help you move your business forward? Glad you asked?
Having a marketing plan in place will help you to focus on what you really want for your business. There are so many great sites around, all bursting with information that this week I thought I would share a few, to get you started.
First things first – What is a marketing plan?
‘A marketing plan is a business document outlining your marketing strategy and tactics.’
This definition and some useful information can be found here – TheBalance.com.
So, now that we have a definition, let’s look at some sites with all the tools to equip you.
Marketing Donut has a section called startup and SME resources, with handy guides and templates, which can be found here – marketingdonut.co.uk.
‘If you don’t plan, you’re doomed!’
In a quick video from Entrepreneur.com, and in the accompanying article, we are given some nuggets of information and advice as to why we all need to have a marketing plan, which should be reviewed yearly. As they said, ‘If you don’t plan, you’re doomed.’
‘Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization.’
In Marketing Plan Template: Exactly what to include, Forbes, gives you what they state, the exact sections needed for your plan.
If you live in Enfield or the surrounding areas, Sara Carter Business, offers business coaching and marketing advice for SMEs and Startups.
So, in a nutshell, your Marketing Plan helps you to think about your product, your audience, your goals and which tools will help you achieve your objectives.
I hope that this has made you think about your marketing strategy. I know that I need to take my own advice and start to plan ahead!
Remember, I usually just provide a taster of what can be found on the world wide web. Check out a few sites yourself, after all, you may find that one size does not fit all.
Thanks for reading.