Hopefully, you have been reading my blogs for a while so you’re well aware of what a blog is. If not here’s a blog definition from Blog Basics. Okay, so now, you know what a blog is and why you need one, what about vlogs? Here’s what a vlog is according to WhatIs.com from Tech Target.
To be honest as someone who loves the written word, I hadn’t given much thought to vlogging until the subject was raised during my Introduction to Blogging Workshop. LizSorton of Enfield’s Mumpreneurs mentioned that she wanted to start vlogging and has since attended The Vlog Academy. I am now expecting to hear great things from her in vlogsphere.
So, this got me thinking about the numbers of vloggers and how popular they are. In this article from the Guardian about YouTube vloggers, Stuart Dredge quotes Global WorldIndex:
“It’s clear that vlogging is still heavily associated with entertainment, comedy and advice – rather than a space for overtly commercial activities,”
Now although Zoella, is one of the most well-known vloggers and bloggers, she does have sponsored content on her sites. However, she also redresses the balance with snapshots of her life. As a business owner, what this says to me is that popular vlogs are those –
which an audience go to, to interact and engage with
has great content which is relevant and informative
does not have too many sales pitches
This also works for business social media. If you live in the Enfield area and have ever visited Enterprise Enfield, you have more than likely had advice from Sara Carter. She has always maintained that you should share other people’s posts more than your own. No one wants the hard sell every time they watch or read something you’ve posted.
Who are the movers and shakers in the vlogging world, and can we learn anything from how they operate? Have a look at Business Insider ‘s The UK’s most popular YouTube Channels, and check what the demographics are, as this may help you, depending on who your target market are?
Being a busy business owner means sometimes it can be difficult to keep up to date with what is going on in the world of social media. So, this week I thought I would share some social media marketing tools videos and an article.
I have come to the conclusion that you can never know too much about the world of website content, sharing and networking as it is always changing.
“Social Media success requires more listening and less talking…”
In this first of three quick videos from Entrepreneur, Susan Gunelius shares 10 Laws of Social Media, which are important reminders of what we need for a successful social media marketing campaign.
In trying to work out your marketing campaign, you have to consider all angles and ask -‘Who are my target audience?’ and ‘Where is my target audience?’ Hubspot gives us some handy infographics in The State of Social Media Demographics, to help work out where customers are on Social Media.
I hope that this has been helpful. Thanks for reading.
P.S Blogging is an essential marketing tool for businesses. If you need help to start a blog or maintain a blog, then why not join me at my next workshop on June 16th? You can get your tickets here, at Eventbrite.
Nearly two years ago I wrote about some free courses which are available on the world-wide web.
I think it’s fair to say that an that an update is overdue, so this week I’ll be mentioning course providers who offer courses relevant to business people (SMEs) and individuals.
I am starting with a provider with a great range of course to suit all learners.
FutureLearnby The Open Universityis a platform for MOOC (massive open online course) and is privately owned by The Open University. According to their website you:
‘Join over 1733635 people learning withFutureLearn. Enjoy free online courses from top universities and cultural institutions. Find the course for you.’
They also have another path to free learning calledOpen Learn.
Open Learnis: ‘The home of free learning from The Open University’
The resources used by FutureLearn and Open Learn are no different from the main OpenUniversity courses, in that they all have well- designed course material. I have taken courses with both and find them to be informative and interesting. The only negative I can find is that there are so many courses you may have trouble deciding which ones you want to study!
FutureLearn courses have specified start dates and can run for two/three weeks through to eight weeks. You can interact with other learners via threads of comments. Open Learn, offers more flexibility as you start and finish when you want. At the end of the course, FutureLearn gives you the option of purchasing a certificate, while Open Learn offers you a statement of participation.
I studied for my degree withThe Open University (and while it’s not free), I loved the fact that my fellow students came from all walks of life, all ages and nationalities. According toThe OpenUniversity‘s Former Vice-Chancellor, Martin Bean:
‘TheOpen University’s mission is to be open to people, places, methods and ideas. We promote educational opportunity and social justice by providing high-quality university education to all who wish to realise their ambitions and fulfil their potential.’
They have always been proud of their great resources, which is evident in their factual programmes made with the BBC; such as Hospital, where The Open University‘s academics have been advisors on the co-produced programme.
Now onto a completely different organisation called Alison.
Alisondescribes themselves as ‘the original MOOC’ (massive open online course), and is:
‘a five-million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills.’
To be honest I have started a few courses with Alison but did not know that much about them.Wikipedia has some background information and says that ALISONstands for Advance Learning Interactive Systems Online. So, you can’t say that you have not learnt anything today.
From the information given on their website, and a promotional video,Alisonstarted in Galway, Ireland and offers courses that are flexible and can be studied at your own pace wherever you are. They have over 750 courses on offer including diploma courses, free courses, languages, digital courses and courses for personal development. Students are assessed throughout the course and have the option of purchasing a certificate.
Lastly, a name that you associate more with recruitment than courses isReed. While Reed, do not offer the courses themselves, they are a platform directing you to the sources of the courses. Rhyming was purely coincidental!
Anyone who is a regular reader of this blog knows that I am always encouraging reading and research. I love learning new things, so I’ll be checking out the new courses from FutureLearn.
I believe that whether you are a business owner or a regular individual, you should always be looking for ways to develop yourself and your business.
I hope that you enjoyed the blog, and it’s made you want to learn something new.
p.s Speaking about learning new things, if you are new to blogging and want more information or you’d like to attend a future blogging workshop, contact me here at My email address or via the contact form on My Website.
‘Ellen Broomé, deputy chief executive at the Family Childcare Trust, said, ‘It is a disgrace that so many parents are effectively shut out of the workplace by crippling childcare costs.’
The Money Advice Service has a guide to the ChildCare Options which are currently available.
A few of the many difficulties that most parents face are:
childcare which is expensive
childcare which does not suit the needs of the working parents’
childcare which does not engage the children adequately
If you are a parent, do you agree? Is there enough provision for children and parents?
The childcare system in Britain is different from what is offered elsewhere, so how does it compare to Europe?
Articles about childcare by Day Nurseries and Independent both point to the fact that childcare in Europe is of a higher standard. One of the many factors which make the childcare better is due to the flexibility which is offered to parents.
Is there an alternative way for parents to work and cover their childcare/babysitting needs? This and many other questions came up when Diana of Jumping Stars and I were in a well-known Coffee house chain and saw parents/carers with children all around us and thought about how difficult it must be to juggle work and home life.
Diana is a childcare expert so is all too aware of the need for there to be some sort of change in the way the current system works. Her mobile creche service is specially designed to help working parents to do what they do best, without worrying about whether their little ones are safe and happy. Her Facebook page details some of the many services she offers which keep children engaged while parents are attending corporate or event creches.
So, what is the way forward? That is a good question. This has been a dilemma for working parents for many years and is likely to continue.
The hope though is that new childcare models will start to emerge, as any service which is cost-effective, and truly child-centered, must be key for the peace of mind of parents and their children.