Hands up if you missed the Introduction to Blogging Workshop?

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Hi there.

In case you missed it, the Introduction to Blogging Workshop was held yesterday at the Let’s Go! Business Hub, at Enterprise Enfield.

First and foremost, thanks to Sara Carter of Sara Carter Business,  who delivered a talk on Content and shared her extensive expertise throughout the workshop. Thank you to Kyri, the Let’s Go! Business Hub Co-ordinator for his help with facilitating the workshop venue.

I would also like to thank the following attendees for their great interaction:

Diana Irinei of  Jumping Stars, Raluca Andreea Amihaisei of London Property and Finance, Jacob Da’Costa of Wild Pixel, Liz Sorton of The Mumpreneurs Networking Club, Enfield, Ruth Pearson of Listening To Your Voice, Joy Cowley-smith of Studio Valuations, Claudette Withy of Devine Insight, and Nandarane Naina Parmar of Peacock Education.

 

It was brilliant being in a workshop with such an interesting mix of SMEs, who enjoyed making some useful connections while picking up a few tips along the way!

My hope for the group was for them to get to know some of the basics of blogging, to think about the aim of their blog and leave with a goal to kickstart their blogging journey.

So what did the participants say?

“This workshop has given me an insight and inspiration to start blogging.”

“It was a great workshop…very informative and helpful.”

“I really enjoyed the course. I now understand how important a blog is for business.”

“I loved the amount of information about blogging and its usefulness.”

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The lively group – Photos courtesy of Jacob Da’Costa

 

This workshop was an introductory one. However, I aim to deliver a second stage workshop which will be more targeted to the businesses who register for the workshop. Watch this space!

Blogging is now an essential part of any business social media strategy, so if you would like to know more about blogging and how it can help your business, please contact me.

Remember that you can follow me on Twitter and contact me via my website. PM Noble Consultancy is also on Facebook and Google+.

Thanks for reading and I hope to hear from you soon.

Take care,

Tricia

 

 

 

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How can I help you?

 

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Hi there.

This week’s blog is about customer service. Whether it is good, bad or even ugly, we all have an opinion as to whether we have received the customer service that we deserve.

I like to be treated well regardless as to whether it is the very start of the day (beginning of a shift) or the end (when an employee could be tired).

While this is a bug-bear of mine, this is blog is not a rant about bad service; as I would probably be able to write a series covering the most common faux pas in customer service.  So, instead, it is a few pointers that we all need to be reminded of.

I found this great article by Help Scout called 15 Customer Service Skills that Every Employee Needs.  Now, whilst the article is directed to ’employees,’ we as business owners or as self-employed will either work with the public ourselves or sub-contract work, so these are reminders we all need, and they are handy not just within the working environment. We can actually apply them to relationships – treat others how you would like to be treated.

If you are an online business and you want to make sure that your customers are happy, then why not take some advice from TLCVIRTUALPA. As the highly-experienced owner of TLCVIRTUALPATerri points out,

“Customers who feel valued are more likely to stay loyal to you and your business.”

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Whether in the UK or not it seems everyone has a story to tell. In Forbes, Josh Steimie shares, What Customer Service Should Look Like.

So, we all know that communication is key, so what about feedback? Well, according to Client Heartbeat, there are essential reasons to make sure that you receive customer feedback, that may give ‘insight to create a better customer service.’

I know, I started out by saying that I could write a series about bad customer service, and we are always quick to complain. However, I think that when we experience good or exceptional customer service, we should always contact the organisation concerned. In the past few days, I have given feedback about the professional service I received from a shop.

I hope that this blog has been useful and not too patronising. I  have found it useful to re-visit what should be commonplace in everyday business dealings.

Remember if you need help with blogging, social media management, website content or proofreading, please email me, as I would love to hear from you.

Lastly, (at the time of going to press) there are still places available on my Introduction to Blogging workshop at the Let’s Go! Business Hub. Tickets can be purchased through Eventbrite.

Thanks for reading.

As ever, take care,

Tricia

 

 

 

 

The Real Easter story?

 

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Hi there.

This week the blog falls between Good Friday and Easter Sunday, so I thought I would mention an Easter story and its relevance to business.   Just before I do that, here is a link from Wikipedia,  with What is Easter?

For some companies, Easter is yet another business opportunity to cash in and potentially make money off the back of celebrations and festivals. Rightly or wrongly, when we work within the marketing field, we all have stories to tell, therefore we use whatever means we have available to us, to do so.

So, can we promote a business whilst being real? Of course, we can, if our business ethos is based on honesty and integrity.

Can a company operating as a charity be a workable business? Of course, it can.

 

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One company that has been managed to promote the ‘real’ Easter message and is a viable business is The Meaningful Chocolate Company with The Real Easter Egg.

Launched in 2010 The Meaningful Chocolate Company product range started with a Fairtrade egg accompanied by the Christian message of Easter inside the box.    Due to the fact that the eggs were overtly Christian, the company faced an uphill battle to have the eggs sold in large supermarket chains.  This was despite the company putting profits made to the charity.

Whilst most of the chains have sold the eggs at some point during the last seven years, one chain remains defiant.

What can we learn from this particular Easter story?

Perseverance.

If you are passionate about what you do, if you have a good product and you believe in it, then persevere.  Most sole traders or SMEs agree that the first few years are tough, but you just have to keep going despite opposition.

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The company now sell advent calendars, again with a ‘real’ message. They have been open to change and have learnt to adapt whilst not compromising what they stand for. So if you know a product is doing well, look at ways to build or expand your current range.  You already have your customers’ attention with your excellent product, so why not introduce something that they would also enjoy?

Be ethical/remain ethical

By this, I am not only referring to offering Fairtrade products, but also how you operate as a company. Hopefully, in your business plan, you thought about your vision and mission for the company, the ethics that you and your brand stand for.  Hold on to those principles.

I hope that this has given you something to think about.

As ever thanks for reading, and remember you can follow me on Twitter and contact me via my website.

Take care and have a blessed Easter,

Tricia

 

 

 

 

 

 

 

 

 

Business Writing Tips

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Hi, there.

This week I thought I would share a few videos and articles about writing tips which I hope won’t be too patronising, but help you with your writing.

Whether you are writing for your website or for promotional material, the principle is the same, basic grammar and punctuation is just the start. These videos should highlight what it takes to make an impression with your audience, through your content.

In the first video by Mind Tools, you can Learn How to Write More Effectively for business.

Next is a quick video called Improving your business writing skills, by Matter Horn Languages which seems to state the obvious, yet it is the obvious which is often overlooked.

In How to Write the Perfect Business Blog PostForbes gives some suggestions which should help you to write a great blog post.

If you disregard the figures used in this last article as they refer to US Dollars, the message behind it is universal.  Like the other videos and articles, 12 Tips for Better Business Writing by Life Hack gives some essential tips and I especially like tip 12.

Remember PM Noble Consultancy Services can help with website content and blog posts for an existing or brand new website. However, if you need to know the basics of how to start a blog then why not come along to the Introduction to Blogging workshop on April 28th, 2017 at the Let’s Go! Business Hub in Enfield?

Thanks for reading and I hope that you picked up a few more useful tips.

Next week is Easter, and I will be back, but in the mean time, I wish you a Happy and Healthy Easter.

Take care

Tricia

 

 

 

 

 

April Fools Day (Don’t get caught out!)

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Hello there.

So it’s the 1st of April, and to some, it will be a relief that the day has fallen on a Saturday so they won’t fall foul of silly office pranks.  However, you are not off the hook from the media. This week’s blog includes possible origins and some past pranks.

Now what is April Fools Day all about and why do we celebrate it?

Let’s look at the first definition of April Fools Day, on Wikipedia and two other possible origins by Wonderopolis and Metro. Pope Gregory the thirteenth and Geoffrey Chaucer make appearances in the theories.

So although there is just speculation about how all this business of playing tricks and inflicting hoaxes started, it still continues to this day.

Here are some of the best pranks, according to The Mirror and Bored Panda.  Although some are funny I am in no way advocating any kind of deviant behaviour towards, friends, family or work colleagues, under the guise of April Fools.

April Fools pranks have not alway gone to plan. According to the Guardian Google had to pull the plug on a joke which backfired last year. I wonder what they’ll do this year?

Well, I hope that you don’t get caught out today. You can be sure though that there are no tricks up my sleeves. If you need help with social media management, website content, blogging or proofing, then contact me via my website. Also for those who want to start a blog or need some help with a current blog, book your place soon to get an early-bird discount for my Introduction to Blogging workshop on April 28th, 2017.  See you there!

Take Care

Tricia