This week I thought I would mention blogging and share some points raised in a social media workshop led by Sara Carter, a brilliant marketing advisor at Enterprise Enfield. The workshop was part of their Inspiring Women programme. Check the website for the eligibility criteria.
So, now back to the Five Ws and the One H What?, Why?, How?, Who? and When?
What is a blog and What should you post?
Here’s a simple YouTube video called What is a Blog? which as the title suggest tells you what a blog is, in straightforward language.
Here are some of the ideas that came out of the workshop:
It is like ‘an informal newspaper’ which,’ helps you tell your story’ and it allows you to ‘share your life story with the world.’
It records ‘day to day activities’ and it is about ‘writing stories which point to the business.’
Need more definitions? Here are some links:
What you should post depends on your target audience. but generally speaking, your posts should educate (train/guide etc) or inform (give them information that they find useful and which solves a problem).
Next on the agenda, Why you need to blog!
More ideas from the group:
Blogging ‘informs’ and ‘gets your ideas across,’ and ‘helps you to engage with an audience in a personal informal way.’ This should lead to increasing ‘your online presence.’
Okay to sum up. You should blog as this…
Helps to drive traffic to your website
Helps to establish your credibility and authority in your area of expertise
Helps to increase your SEO
Helps you to interact with and establish relationships with customers
Now. How to start a blog.
Here are a couple or videos which I think are quite helpful. They are How to Start a blog and get noticed and Blogging Tips. If you need a step by step guide, check the Beginners Guide to Blogging and WikiHow to start a blog.
With all this information, there is no excuse for you to put off starting a blog. Once you have looked at all your options and you start to plan your blog posts, you need to ask Who are the big players in blogging and Who are your target?
If you want to see what impressive blogs look like, check these Top blogs.
Only you are going to know who your audience are and who you ultimately want to sell your product or service to. This is where you should ask yourself some more questions. Which sites and platforms do your customers use? What content is likely to appeal to them? If you need more ideas, check what your competitors are doing. If you want to research a good range of blogs try Hubspot, Neil Patel, Jeff Bullas, PM Noble Writes, Seth Godin, Mashable and Lifehacker.
Last, but by no means least, When should you post? By this, I am referring to when during the day and over which period of time. For example, weekly or monthly?
You will find that there are quite a few sites with conflicting information because like with most things in life, one size does not fit all. The time of day that you post any social media depends on the target audience. It can be trial and error so try different times of the day. Whatever you decide, make sure that you post regularly. If you are going to post once a month, then do so; that way you will maintain consistency with your customers and they will take you more seriously.
If you need any more advice or information on Blogging, Social Media or Website Content get in touch via the website pmnobleconsultancyservices.co.uk. Remember you can follow me on Twitter or Facebook.