Hello there and welcome to November!
So, it’s November the fifth, and tonight many will be heading off to organised firework displays to celebrate Guy Fawkes Night! Without going into the politics of why the UK commemorates a failed attempt to blow up the House of Parliament, the blog this week is about fire/fireworks of a different kind.
Should you wish to indulge yourself with some more information about what happened back in 1605, check out http://www.mirror.co.uk/news/uk-news/guy-fawkes-history-bonfire-night-4570317 for an interesting read.
So, what are the fireworks of a different kind? Well, I am referring to having explosive website/blog content. Sorry, I know you are rolling your eyes, but I thought the fire/fireworks theme would work really well with social media.
We all know that content is the key to attracting an online audience and we all want visitors to engage with what we write. We want them all to stop and take notice of the scintillating flames called content.
Okay, so enough of the fire analogies, for now. So how do you ensure that the content of your website is so appealing that visitors will come back time and time again?
Well, it would take more than one blog to explain and there are excellent resources out there. As ever I will point you in the direction.
A major player in all things social media is Hubspot- http://www.hubspot.com/. They are all about attracting and retaining clients with creative content. The website says that they have 500,000 subscribers, so they obviously know a thing or two about inbound marketing.
If you don’t know your inbound from your outbound marketing, then another popular social media source is Mashable UK with a handy infographic that explains it all. See http://mashable.com/2011/10/30/inbound-outbound-marketing/#UL2WbWG_kkqg.
A rising star closer to home which offers a fresh approach to social media, is the social media agency Happy Social –http://www.happysocial.co.uk/.
With access to so much help, you will soon be breathing fire into your content!
Whatever you do this Bonfire night, be safe.