A look at what’s ahead…

 

women-looking-through-binoculars-uid-1283644

Hi there!

Can you believe that it is nearly December? If you are a business owner this will mean one of two things:

Either a really busy period ahead where you are promoting your good and services specifically for Christmas,

OR

This is a quiet  season for you, and you can now have some well-deserved rest.

Well, whichever category you fall into, I hope that you will join me again as we journey toward Christmas.

christmas-celebration-0061

If you remember last year, I wrote a series of blogs called the 12 Days of Christmas. This year the blogs will be in the same vein and will promote all things Christmas with the main theme of local business/events/products.

So whether you are looking for somewhere to go with your staff for the Christmas office do, or you want a day out with the family or you want to support #local and buy something special, watch this space.

Remember, Small Business Saturday is next weekend on the 3rd of December.

Take care,

Tricia

To Be Continued…

Small Business Saturday!

Silhouette of man yelling into a bullhorn uid 1272227

Hi there.

Are you an SME or sole trader? Have you been on a space mission with Tim Peake?  Yes, No! Okay, in that case, you should know that Small Business Saturday is fast approaching. If you don’t know then keep reading.

Every year on the first Saturday of December across the UK, small businesses (as the name suggests) will be hosting events to promote their products and services. This year it will be held on the 3rd of December.

What is Small Business Saturday about?  According to the team behind it:

Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities.

For information about Small Business Saturday, to check out local businesses in your area, or to register your interest, see –https://smallbusinesssaturdayuk.com/.

With this ‘shop local’ ethos in mind, The Let’s Go! Business Hub at Enterprise Enfield will showcase local talent by:

‘…holding a FREE Hub Open Day in its premises at Enfield Business Centre on Saturday 3rd December.  The event celebrates Small Business Saturday – the national campaign to support, inspire and promote small businesses – and will be an opportunity for local start-up and existing business owners to get information, advice and guidance on areas such as starting up, business planning, sales, marketing, social media, managing and raising finance.’

So, whether you are an aspiring entrepreneur or a start-up, Enfield Business Centre is the place to be on Saturday the 3rd of December 2016. Make a note in your diary. It’s not to be missed!

Go along and support the local economy and who knows next year it may just be you with your own display!

By the way, this is not to be confused with the event held in the US after Thanksgiving!

Take care,

Tricia

 

Poppies for the fallen

untitled (2)Hello there.

This week to mark Armistice Day and Remembrance Sunday I thought I would mention a few poems that have been used in services and events to honour those who have died.

I have decided not to get involved in any political debate about the colour of poppies or even whether a poppy should be worn, and just concentrate on appreciating a few lines of poetry used, to sum up the mood.

Before introducing the poems, here are a few websites which explain the history behind poppies, Armistice Day and Remembrance Sunday:

http://www.mirror.co.uk/news/uk-news/what-armistice-day-remembrance-poppy-9144046

http://www.britishlegion.org.uk/remembrance/how-we-remember/

https://www.theguardian.com/uk/remembranceday

The poem For the Fallen by Robert Laurence Binyon has these famous lines:

They shall grow not old, as we that are left grow old:
Age shall not weary them, nor the years condemn.
At the going down of the sun and in the morning
We will remember them.

For the full poem see https://allpoetry.com/For-The-Fallen. 

A quote from Rudyard Kipling‘s The Old Issue.

All we have of freedom; all we use or know – / This our fathers bought for us long and long ago.

For more quotes from poems check out The Telegraph‘s Remembrance Day Quotes article – http://www.telegraph.co.uk/culture/culturenews/11189802/remembrance-day-quotations.html.

I hope that you can take time out and read and reflect on some of the words of the poems.

Thanks for reading.

Take care.

Tricia

 

Is your content on fire?

the-chateau-balleroy-on-the-forbes-estate-france-uid-1031087

Hello there and welcome to November!

So, it’s November the fifth, and tonight many will be heading off to organised firework displays to celebrate Guy Fawkes Night! Without going into the politics of why the UK commemorates a failed attempt to blow up the House of Parliament, the blog this week is about fire/fireworks of a different kind.

Should you wish to indulge yourself with some more information about what happened back in 1605, check out http://www.mirror.co.uk/news/uk-news/guy-fawkes-history-bonfire-night-4570317 for an interesting read.

So, what are the fireworks of a different kind? Well, I am referring to having explosive website/blog content.  Sorry, I know you are rolling your eyes, but I thought the fire/fireworks theme  would work really well with social media.

life-an-224

We all know that content is the key to attracting an online audience and we all want visitors to engage with what we write.  We want them all to stop and take notice of the scintillating  flames called content.

Okay, so enough of the fire analogies, for now. So how do you ensure that the content of your website is so appealing that visitors will come back time and time again?

Well, it would take more than one blog to explain and there are excellent resources out there. As ever I will point you in the direction.

A major player in all things social media is Hubspot- http://www.hubspot.com/.  They are all about attracting and retaining clients with creative content. The website says that they have 500,000 subscribers, so they obviously know a thing or two about inbound marketing.

If you don’t know your inbound from your outbound marketing, then another popular social media source is Mashable UK with a handy infographic that explains it all.  See http://mashable.com/2011/10/30/inbound-outbound-marketing/#UL2WbWG_kkqg.

A rising star closer to home which offers a fresh approach to social media, is the social media agency Happy Socialhttp://www.happysocial.co.uk/.  

circus-flame-blower-uid-1181130

With access to so much help, you will soon be breathing fire into your content!

Whatever you do this Bonfire night, be safe.

Take care,

Tricia