Last week I wrote about blogs and the really useful information that is out there, but I didn’t really cover why you should write a blog.
Cast your mind back five months ago to when we had lovely weather (I know it seems hard to believe), I wrote ‘Don’t get blogged down,’ see https://wordpress.com/post/pmnoblewrites.wordpress.com/119, and like last week I mentioned some great sites that really give you a good indication of what a successful blog looks like.
Well now, why should anyone want to write a blog?
Well, there are many reasons, but let me start with a few thoughts of my own.
- Blogs are a way of keeping track of what is going on in your business/organisation.
- Blogs help you with your on- line presence.
- Blogs allow you to have a voice.
- Blogs help you communicate with your customers/clients.
So firstly, blogs are on- line diaries. If you write a blog each week about what is going on in your business, it is a record of weekly goals/achievements etc.
Secondly, the more you do on the internet is the more chances you have of being visible to potential customers. Of course there is more to SEO than this, but it all helps.
Thirdly, the blog can be a voice (like a spokesperson) and the voice of your business.
Lastly, it allows you to connect and interact with your customers. Be careful about what it is you want the ‘voice’ to say, as the idea of the blog is to be helpful and appealing to existing and potential customers.
Okay, so don’t just take my word for it, what do other sources say?
According to www.sproutcontent.com/blog/19-Reasons-Why-Your-Business-Should…Blogging helps you to connect and share, it fuels SEO (Search Engine Optimisation), it helps you to acquire more customers, it creates a two way conversation and writing a blog makes you think.
blog.wishpond.com/…/4-reasons-why-blogging-is-important-for-your-b… states the blog does the following:
- Drive traffic to your website
- Increase your SEO/ SERP (Search Engine Results Page)
- Position your brand as an industry leader
- Develop better customer relationship
The point about leadership is confirmed when www.openvine.com/…business…blog/5-benefits-of-blogging-for-your-s says that blogging can:
‘Establish Your Business as an Industry Leader-No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.’
If you are still not convinced see, recruiterbox.com/blog/9-reasons-why-your-small-business-should-have– who state that a blog will help to share your expertise and create a buzz by acting like free PR for your company.
With all this superb information online and the help of your Grammar Concierge – PM Noble Consultancy Services, there is no reason why you should not start you online blog today!